As an entrepreneur, the last thing you want to do is spend time and money on an idea that will never work. There’s a lot of competition out there, and it’s important to be able to identify what really matters when pursuing an opportunity. Lead generation can be an effective way for companies of any size or industry to increase sales pipeline opportunities by nurturing target customers with information about their products until they are ready to buy. This post will provide an insight into lead generation as a marketing method and why it should be considered if your business wants more clients.
What is a lead?
A lead is anyone who has shown interest in a company's products or services but may not yet be qualified to buy. They are potential customers with whom a company has not yet done business, but who have given reason to believe they may want to in the future.
Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal (nor are they qualified the same. There are different types of leads based on how they are qualified and what lifecycle stage they're in.
What is lead generation
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.
A website visitor, for example, who fills out your contact form to learn more about your products and services becomes a lead for your organization. A Customer Relationship Management technology, such as CommerceCore™ CRM, is often used to organize, track, and manage leads.
Lead generation in the digital age
With the rise of the internet and the greater availability of information, the purchasing experience has altered tremendously.
In the past, sales people would seek out to uninformed potential consumers to expose them to their products and services.
Customers nowadays have a lot of information at their fingertips. They may utilize search engines, social media, blogs, and other internet avenues to research and become experts on a product before ever speaking with a corporate person. Because of new and emerging technology, the sales cycle will continue to adapt.
The internet technology has also made it easier for businesses to investigate and comprehend their potential leads. Companies may personalize material to better attract their target clients by knowing their desires and requirements, as well as qualify any possible leads based on a range of characteristics such as engagement and demographic information. Companies are increasingly recognizing the importance of not just generating new leads but also developing and nurturing connections with them.
Top requested CRM features
Why is lead generation important for any business
One of the most crucial responsibilities of a marketing team is to generate a consistent supply of high-quality leads. In fact, a properly-managed lead generation process is like the fuel that allows your organization to run successfully - leads bring meetings, meetings bring sales, sales bring income, and revenue brings more work.
Without an active lead generation process, there would be no pipeline of potential customers. No new opportunities to sell your products or services. And without an effective marketing strategy, you might not even have an audience who is aware enough of your organization's existence to want to purchase anything from it in the first place!
The Benefits of Lead Generation
The benefits of lead generation include an efficient and effective sales funnel that brings qualified opportunities into your pipeline. Lead generation also saves time by creating a steady flow of targets, rather than relying on sporadic or non-existent customer contacts.
Most importantly, an effective and efficient lead generation process ensures your organization's future business. A healthy pipeline ensures an organization's ability to meet its revenue needs.
Expand your market
You most likely targeted a certain set of people when you first launched your business. Is this, however, the only industry you can and should target? Lead generation allows you to discover more about your prospects.
Perhaps you're seeing interest from firms and employment roles that aren't represented in your marketing initiatives. You'll see this pattern with lead generation and can incorporate it.
Boost your revenue
Lead generation, when done right, may increase your brand's capacity to reach out to target prospects. This necessitates the use of the appropriate language, offer, and content to pique the attention of these specific demographics.
As a result, it will be simpler to catch the attention of quality prospects, making it easier for sales to convert them. The income growth potential is enormous, especially when you focus on the interests and pain issues that your target audience cares about.
Generate business opportunities
Lead generation is useful for more than just locating prospects. It may also give prospects for business. Perhaps a non-competing brand in your sector contacts you about doing a webinar together. And by collaborating, you gain access to their audience (and vice versa).
It's a win-win situation that might lead to...well, more leads.
Eliminate or reduce cold calling and emailing
Why continue to use ineffective outbound strategies like cold calling and emailing when you have hot prospects flowing in? This will free up your salespeople's time so they can focus on completing more deals with prospects who know they want your product.
Increase profit margins
Because advertising is a must for a successful business, it is critical for businesses to choose the most convenient marketing plan that is both cost-effective and produces superior outcomes. That option is provided through lead generation.
Lead generation is a very cost-effective process. Pricing is typically linked to the difficulty of obtaining the lead. The general rule is that the easier it is to find a source, the lower the price. Greater-quality leads often result in higher conversion rates.
How to generate leads with
CommerceCore™ CRM
Lead generation is a crucial component of the sales process that has evolved in recent years in tandem with changes in the sales and marketing landscape. Generated leads are no longer an indiscriminate list of names handed over to sales by marketing. Leads are created nowadays by attracting potential consumers through a number of techniques, providing them with helpful information, creating and nurturing connections, and determining which leads are ready to move ahead in their purchasing journey.
Leads can be obtained from a variety of sources, including marketing campaigns, exhibits and trade fairs, external databases, and so on. The most prevalent problem is successfully collecting all of the data and tracking any lead action. Storing leads information in a centralized location, such as CommerceCore™ CRM, relieves you of these concerns and allows you to better automate your lead generating process, exchange information with your employees, and quickly assess your sales processes.
To create leads from the CommerceCore™ CRM, go to the CRM dashboard and click on Configuration - Settings
Here you are going to activate an option under the Leads Generation Section which is Visits to Leads
Once you have it activated and saved, go to Configuration- Visits to Leads Rules
Now you are going to create a new Leads Rule.
- First you need to fill in the Name of the rule
- Choose between the Data Tracking options
- Fill in the Website Traffic Conditions
- Fill in the Opportunity Generation Conditions
When filling the Opportunity Generation Conditions, you can choose different Industries and size of companies that you're interested in.
At the bottom, you can choose the Opportunity Data, add additional Tags, and choose the Priority level. When you're all done, just click the SAVE button.
Now every time someone visits your website and falls under these conditions, a lead is going to be automatically generated.
Conclusion:
CommerceCore™ is a simple, yet powerful tool that any business would be wise to have in order to generate more leads and increase customer retention.
The system makes it easy for businesses of all sizes from startups with no existing clients to well-established companies looking to grow their client base. It also helps managers who want fair treatment of customers by making sure they know what these needs are as soon as possible so the company can plan accordingly.
If this sounds like a good fit for you but you don't quite understand how it works, contact us directly using our Contact Form and we'll schedule an online demo.
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