Classic newsletters still work, now even better with Odoo marketing automation
72% of buyers expect B2B companies to personalize their communications
Digital marketing will be the most important area of marketing spend for 56% of B2B marketers in 2021
65% of B2B companies use a marketing automation platform.
On average, B2B buyers conduct 12 searches before going to a specific brand's website.
Customer list segmentation
Essential to a successful newsletter campaign is accurate recipient segmentation so that only relevant audiences receive the information they want.
Segment your recipient list into smaller lists and create high-quality campaigns that always get to the point.
With drag & drop you create visually appealing newsletters, including text, image and video content
The content can of course be embedded with personalization variables.
Did you know that you can establish your brand with your target customers with minimal effort using Mail Drips?
Set up a series of messages. As new recipients join the mailing list, they will automatically receive the series of messages in order.