Odoo-Deepl Integration
75% of Ecommerce buyers want product information in their native language

Update 16. November. 2022: We have just added 2 Video Demos for our module!

The ecommerce industry just keeps getting bigger.

There will always be a place for traditional retail, but the level of convenience pioneered by Amazon has changed the game — and there’s no putting that genie back in its bottle.

Throughout the world, countless stores battle for online retail supremacy, determined to outperform their rivals and maximize their profits.

One of the core elements of ecommerce growth is expansion into new territories — something that’s relatively practical since it typically doesn’t require any local premises — but this can lead to a mistake that’s significant but often overlooked: using poorly-translated copy.

Product descriptions are one of the most important elements of any ecommerce site. They need to be engaging and informative, and speak directly to the customer. But translating product descriptions into other languages can be a challenge.

Different cultures have different ways of talking about products, and what works in one country might not work in another. 

If you're selling products internationally, it's important to have accurate and engaging product descriptions in the local language. 

A standard translation service is often not enough, as customers in different regions often use different terms to search for products. This means that your translated content will need to be adapted if you want it to be successful.

The Odoo Deepl integration provides an easy way to connect your Odoo account with Deepl, the world’s leading online translation service. 

Keep reading to find out how to use the Odoo-Deepl integration to create compelling, optimized and accurate product descriptions that will increase your business' sales and minimizes returns.

Why do I need to translate my ecommerce product descriptions?

Common Sense Advisory's research series 'Can't Read, Won't Buy' spells out the business power of translations over products and products descriptions. 

Customers much prefer to make purchasing decisions in their native tongue, as opposed to a foreign language like English. 

Some of their headline findings include that customers are more likely to buy from a website whose products and product descriptions are available in their own language, and that they perceive companies who offer multilingual website options to be more professional and trustworthy. 

The study also found that customers are more likely to return to a website and that they are willing to pay more for products or services from websites that offer them a multilingual option.


  • 75% of respondents want product information in their native language.

  • 73% want reviews of products in their language.

  • 40% won’t buy in another language.

  • 65% prefer content in their native language

  • 30% of the respondents never buy at English-language sites.

  • Another 30% rarely buy at English-language sites.

Odoo-Deepl Integration

As any retailer knows, product data is essential for running a successful store. However, if you sell products in multiple languages, preparing product data can be a time-consuming and error-prone process.

If you value translation accuracy, DeepL is one of the best machine translation services that you’ll find, even beating out other popular services like Google Translate.

DeepL is a machine translation service that allows you to translate text to different languages.

Deepl is a neural machine translation service that can translate product data quickly and accurately. With Deepl, you can automatically translate product titles, descriptions, and other fields into the language of your choice.

As a result, Odoo's Deepl integration can save you time and help you keep your product data accurate

DeepL offers three main interfaces/methods for translating content:

  • Web interface

  • Desktop and mobile apps

  • API.

The Deepl API gives you a programmatic way to translate content. 

Typically, you would use this to translate your own website or app's content to create a multilingual experience for Deepl API is a set of programming instructions that allow software to communicate with Deepl servers in order to Deepl translates text. 

Deepl API is used by software developers who want to add Deepl translation technology to their applications. Developers can use Deepl API to integrate Deepl translation into websites, apps, and other software applications. 

The Odoo Deepl integration allows you to translate your Odoo data into different languages, making it easier for you to reach a wider audience. 

By following  the DeepL API documentation we used the Deepl API to build a custom implementations integration between Odoo and Deepl and solved the problem of preparing product data for different languages.

We used the deepL AI API and enhanced the Odoo translation widget so that the translation of the data became much faster.

How to Use the Odoo Deepl Integration

The Odoo Deepl integration is easy to use and can be accessed directly from the Odoo interface.

Let's go to the Odoo dashboard and enter the Sales module.

To translate the product name or product description using Deepl we first need to go to Sales > Products.

next, choose an existing product.