The era of "simple e-commerce", when products was presented in the Internet in the most beautiful fashion possible, accompanied by the simplest possible method to buy and pay for it is soon passing.
Industrial customers, including manufacturers and solution providers, are catching on to the possibility of not only exposing the potential of their solutions on the Internet, but also offering readily usable mechanisms to configure relatively sophisticated products online, request for quotations, or even buy them. Sales Managers across industries are hence living a delightful moment in the evolution of the Internet where they are either able to close sales of highly configurable products online, or at the least generate sales inquiries from the four corners of the world, above and beyond their traditional territories.
The thought process and the actions that follow them on the way to buying the project is called the Sales Journey.
In "simple e-commerce", the whole sales journey is relatively compact. A potential buyer lands on your website, evaluates a product, often a simple one, like a piece of clothing, consumable or a book, decides (or not to) buy from your website, and at the end of the that journey pays for it online.
Usually, no assistance from a product specialist is necessary. It's like walking into a store, going straight to the shelf where the product can be found, walking over to the cash-counter, paying for it and walking out of the store.
While "simple e-commerce" has been mainstream for over two decades, generating new revenues, customers and customer experiences on the PC and the phone, industrial products couldn't be presented and sold online in a similar fluid fashion.
Beyond Variants & Attributes
Online Quotations using Odoo E-Commerce
Offline Quotations using Odoo Sales