The e-Commerce business has been growing at an exponential rate, which means merchants need faster systems with greater capacity in order to keep up with demand. The best way of achieving this is through integration – connecting back-end processes such as warehousing, shipping, and inventory management to the e-commerce website.
As a retail business, you can reduce significant costs by integrating your e-commerce and back office systems. By implementing integration solutions such as the CommerceCore™ Merchant Operating system, retailers are able to offload time consuming tasks such as order processing or data entry which frees up employees' valuable time for more strategic activities that will drive revenue.
Integration brings great benefits to the retail industry, taking away many of the problems that have been plaguing merchants in recent years and allowing them to focus on their core business activities.
E-Commerce Integration with CommerceCore™ Merchant Operating System
E-Commerce integration is the coordination between a business' e-Commerce website and their back-end systems, such as the Merchant Operating System (MOPS).
Connecting an e-Commerce store to a Merchant Operating System allows wholesalers, manufacturers, and retailers to create bidirectional flows of information between the two systems, meaning they only need to enter data into a single system.
For example, a business might use a Merchant Operating System to keep track of inventory levels for each of its products. After implementing a direct-to-consumer business model, that company has begun to sell products online using a new e-Commerce platform. When they sell an item online, the inventory count within their back-end Merchant Operating System must be adjusted to maintain accurate product numbers.
Without e-Commerce integration, that business must manually update the inventory count in their system and in their e-Commerce application.
And therein lies the value of a well-executed e-Commerce - Merchant Operating System integration. This strategy eliminates the need to enter the same information into two or more systems.
Efficient e-Commerce integration creates accurate sales data through automated, real-time inventory updates in separate systems.
Integration should be considered as a business process rather than just an IT project. It is essential that both parties recognize this, since otherwise there may be frustration on each side when expectations are unmet. The best way for integration to be successful is for both parties to have a willingness and openness to work together.
CommerceCore™ - Streamline and Simplify Merchant Operations
Heightened customer expectations, massive advancements in technology, and the rise of omni-channel commerce are just a few of the trends reshaping the world of retail. In an industry already known for thin margins, these changes can increase cost pressures and uncertainty for retailers—all while opening the door to significant opportunities.
Traditional approaches will no longer work in the face of change. Now is the time to clearly define new aspirations, make fundamental changes to operating models, and rethink retail. Those that make moves now may enjoy a sustained advantage for decades to come.
The retail business is currently facing three pivotal challenges that need immediate attention:
The rise of online retail transactions
Now that consumers have access to different products, their expectations have also increased.
They expect safe and quick deliveries and convenience above all.
Customer demand for various products
Meeting consumer demand will improve customer satisfaction and retention, which will enable brands to maintain profitability in the long term.
From how customers browse to what they buy and how to get them to keep them coming back, retailers are doubling down on their efforts to capture and use customer-level data in increasingly sophisticated ways.
To envisage the crisis, retail enterprises should equip themselves with robust processing systems to meet the demand of growing transactional data.
Remarkably, the road to digital transformation is paved with integration and unity. Whether you need to streamline operations, automate business-to-customer, or transfer data to data lakes/warehouses, integration plays an indispensable role.
To establish a consolidated database of all purchases, clients, and goods, many retail businesses prefer to incorporate their ERP implementation services with each of their distribution channels. There are however some clear benefits of using an integrated solution such as the CommerceCore™ Merchant Operating System designed specifically for the retail sector over integration solutions for common use applications.
6 reasons why you should integrate your
e-Commerce with CommerceCore™ MOPS
Below are some features of built-in retail integration solutions that show the requirement of customization for a common integration framework:
Flexibility over retail channels
Omni channel experience
Client information integration
Single integration solution for payment
Managing multiple languages and currencies.
Flexibility over retail channels
All businesses are striving for consistent user experiences. Retail-specific integration solutions allow multiple systems, such as your POS and ecommerce system, to input and then utilize product descriptions on your website module of CommerceCore™. It means that you have the same product range throughout all product lines, while continually pricing and discounting those items. You can ensure that all your channels, including ecommerce, are always up to date. A well-integrated solution also promises an improved customer experience across both retail fronts.
With the right information at the right time, you can provide faster and more accurate services to your customers. An integration solution such as CommerceCore™ provides fast access to real-time data across all channels. It ensures that every transaction is recorded instantaneously for analysis, hypothesis generation or reporting purposes. There's no waiting for information to be processed before it's finalized. When you can access data in real-time, it becomes easier to ensure consistency and the best possible customer experience, across all your channels.
Inventory management is a common challenge for retailers today. A well-integrated solution ensures that your business system has visibility into all stages in the supply chain. It means that you'll be able to track your inventory from the time it leaves a supplier, throughout its journey along multiple distribution channels, and into stores—all through a single system. This visibility allows you to make crucial decisions about how many items need to be ordered, when they should arrive, and where they should go next.
Retail integration with CommerceCore™ Merchant Operating System allows you to easily update all your inventory counts through one source. It creates an accurate and real-time inventory across all retail channels, allowing you to know the exact quantity of products in your warehouse and on store shelves at all times.
Client information integration
A robust Merchant Operating System such as CommerceCore™ can help you capture client data from your ecommerce website and integrate this data with your CRM(customer relationship management) and marketing systems.
Not only does this provide a more personalized shopping experience for your clients, but it also enables you to change marketing campaigns and offers quickly in response to changing customer demands. Furthermore, you can share client experiences between all the channels they prefer–making the retail transaction simpler and easier for both parties.
Single integration solution for payment
With a simple integration solution, integrating your payment gateway – such as PayPal or Stripe – with your retail solution is usually not an easy task. Both systems require different log-in credentials and call on different APIs and formats. Implementing a new payment gateway can be difficult because it requires inputting the same information into two systems, which increases the risk of human error. The CommerceCore™ MOPS simplifies this process by linking your payment gateway account with the rest of your retail systems automatically at the time of registration.
Managing multiple languages and currencies
Managing different languages and currencies can require significant time and effort. Other systems might not be capable of supporting all the languages you want to support, or they may be limited in terms of currency support. Additionally, if your business needs change, then you would need to manage separate versions of the same system for each language or currency.
If you sell goods in different countries and want to provide information to consumers in their chosen language, then you can do it with ease using CommerceCore™'s multi-currency and translation features.
CommerceCore™ provides a solution for managing multiple languages and currencies.
You can easily adjust your pricing and product information to accommodate different markets. During checkout, a single translation service ensures that the languages of both ecommerce and retail match. This is particularly helpful for retailers with an international clientele.
A unified approach to integration can catapult your company into the digital age. Whether you need real-time data syncing, scalable storage solutions or enterprise applications that reduce manual tasks and streamline operations, we offer a suite of products designed for retail environments with out-of-the-box functionalities.
Merchant Operating System (MOPS) refers to a type of software used by Shopify merchants to handle day-to-day online-business operations including warehouse management, multichannel product management, invoicing, payment tracking, order processing, and much more.
The Merchant Operating System also includes corporate performance management software to help with planning, budgeting, forecasting, and reporting.
The MOPS is built on the widely popular open-source ERP Odoo Enterprise Framework. 26000 apps/plugins/modules/extensions are available from an Integrated App Store. We help our customers carefully pick and integrate apps based on their needs through our Professional Services.